QuickenMortgage Changes Name to Quicken Loans to Reflect Expanded Online Home Lending Capabilities
The move reflects the unit's new direct lending capabilities, made possible by Intuit's recent acquisition of Michigan-based mortgage financier Rock Financial Corp., which allow prospective homebuyers to secure and close loans directly from the Quicken Loans' Web site. To officially launch the new name, logo, and Web site, the company is kicking off a multi-million dollar advertising campaign this quarter.
With the direct-to-consumer lending model, Quicken Loans provides customers the speed, efficiency and convenience of Internet-based mortgage lending as well as the ability to work directly with an experienced lending team during every step of the process. The combination of cutting-edge technology and personalized service from mortgage professionals in the company's new 400+ seat state-of-the-art Web/Call Center facility gives consumers greater confidence as they make a critical financial decision.
"Our name change is part of Intuit's overall vision to provide consumers with a cohesive and comprehensive family of financial solutions," said Daniel Gilbert, CEO of Quicken Loans. "The new Quicken Loans name accurately reflects the company's aggressive plans to simplify, streamline, and make the entire process of getting a home loan a much better experience for consumers."
In addition to its new direct lending capabilities, Quicken Loans will continue to provide all of the same services offered by QuickenMortgage, including instant loan offers from multiple lenders, data on home buying and home ownership and tools to help the prospective homebuyer find affordable home loans.
"Quicken Loans combines online technology and personal service to make the home loan process more efficient, reducing the time and paperwork usually associated with closing a loan," added Carl Reese, vice president of Quicken Loans. "Our new direct lending business model provides consumers with the speed, efficiency and convenience of Internet-based mortgage lending as well as the ability to work directly with an experienced lending team during every step of the home loan process."
Quicken Loans uniquely combines cutting-edge technology and high touch personal service to give consumers a convenient one-stop home and mortgage shopping experience on the Internet. At Quicken Loans, consumers can compare a variety of home loan options and receive online pre-approvals based upon their personal financial criteria as well as track the status of their loan application and print loan documents directly from the site. More than 400 experienced loan professionals located in the Quicken Loans' state-of-the-art Web/Call Center work directly with consumers throughout the entire process, while the Web site educates and empowers consumers through timely interactive tools and information related to the home financing process. Quicken Loans is a wholly owned subsidiary of Intuit Inc.
Intuit, the Intuit logo, Quicken, QuickBooks, QuickBooks Pro, TurboTax, ProSeries, Pocket Quicken and InsureMarket, among others, are registered trademarks and/or registered service marks of Intuit Inc. or one of its subsidiaries. Quicken.com, QuickenStore, QuickenMortgage, Quicken Loans and WebTurboTax, among others, are trademarks and/or service marks of Intuit Inc. or one of its subsidiaries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.
With the direct-to-consumer lending model, Quicken Loans provides customers the speed, efficiency and convenience of Internet-based mortgage lending as well as the ability to work directly with an experienced lending team during every step of the process. The combination of cutting-edge technology and personalized service from mortgage professionals in the company's new 400+ seat state-of-the-art Web/Call Center facility gives consumers greater confidence as they make a critical financial decision.
"Our name change is part of Intuit's overall vision to provide consumers with a cohesive and comprehensive family of financial solutions," said Daniel Gilbert, CEO of Quicken Loans. "The new Quicken Loans name accurately reflects the company's aggressive plans to simplify, streamline, and make the entire process of getting a home loan a much better experience for consumers."
In addition to its new direct lending capabilities, Quicken Loans will continue to provide all of the same services offered by QuickenMortgage, including instant loan offers from multiple lenders, data on home buying and home ownership and tools to help the prospective homebuyer find affordable home loans.
"Quicken Loans combines online technology and personal service to make the home loan process more efficient, reducing the time and paperwork usually associated with closing a loan," added Carl Reese, vice president of Quicken Loans. "Our new direct lending business model provides consumers with the speed, efficiency and convenience of Internet-based mortgage lending as well as the ability to work directly with an experienced lending team during every step of the home loan process."
Quicken Loans uniquely combines cutting-edge technology and high touch personal service to give consumers a convenient one-stop home and mortgage shopping experience on the Internet. At Quicken Loans, consumers can compare a variety of home loan options and receive online pre-approvals based upon their personal financial criteria as well as track the status of their loan application and print loan documents directly from the site. More than 400 experienced loan professionals located in the Quicken Loans' state-of-the-art Web/Call Center work directly with consumers throughout the entire process, while the Web site educates and empowers consumers through timely interactive tools and information related to the home financing process. Quicken Loans is a wholly owned subsidiary of Intuit Inc.
Intuit, the Intuit logo, Quicken, QuickBooks, QuickBooks Pro, TurboTax, ProSeries, Pocket Quicken and InsureMarket, among others, are registered trademarks and/or registered service marks of Intuit Inc. or one of its subsidiaries. Quicken.com, QuickenStore, QuickenMortgage, Quicken Loans and WebTurboTax, among others, are trademarks and/or service marks of Intuit Inc. or one of its subsidiaries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.
The move reflects the unit's new direct lending capabilities, made possible by Intuit's recent acquisition of Michigan-based mortgage financier Rock Financial Corp., which allow prospective homebuyers to secure and close loans directly from the Quicken Loans' Web site. To officially launch the new name, logo, and Web site, the company is kicking off a multi-million dollar advertising campaign this quarter.
With the direct-to-consumer lending model, Quicken Loans provides customers the speed, efficiency and convenience of Internet-based mortgage lending as well as the ability to work directly with an experienced lending team during every step of the process. The combination of cutting-edge technology and personalized service from mortgage professionals in the company's new 400+ seat state-of-the-art Web/Call Center facility gives consumers greater confidence as they make a critical financial decision.
"Our name change is part of Intuit's overall vision to provide consumers with a cohesive and comprehensive family of financial solutions," said Daniel Gilbert, CEO of Quicken Loans. "The new Quicken Loans name accurately reflects the company's aggressive plans to simplify, streamline, and make the entire process of getting a home loan a much better experience for consumers."
In addition to its new direct lending capabilities, Quicken Loans will continue to provide all of the same services offered by QuickenMortgage, including instant loan offers from multiple lenders, data on home buying and home ownership and tools to help the prospective homebuyer find affordable home loans.
"Quicken Loans combines online technology and personal service to make the home loan process more efficient, reducing the time and paperwork usually associated with closing a loan," added Carl Reese, vice president of Quicken Loans. "Our new direct lending business model provides consumers with the speed, efficiency and convenience of Internet-based mortgage lending as well as the ability to work directly with an experienced lending team during every step of the home loan process."
Quicken Loans uniquely combines cutting-edge technology and high touch personal service to give consumers a convenient one-stop home and mortgage shopping experience on the Internet. At Quicken Loans, consumers can compare a variety of home loan options and receive online pre-approvals based upon their personal financial criteria as well as track the status of their loan application and print loan documents directly from the site. More than 400 experienced loan professionals located in the Quicken Loans' state-of-the-art Web/Call Center work directly with consumers throughout the entire process, while the Web site educates and empowers consumers through timely interactive tools and information related to the home financing process. Quicken Loans is a wholly owned subsidiary of Intuit Inc.
Intuit, the Intuit logo, Quicken, QuickBooks, QuickBooks Pro, TurboTax, ProSeries, Pocket Quicken and InsureMarket, among others, are registered trademarks and/or registered service marks of Intuit Inc. or one of its subsidiaries. Quicken.com, QuickenStore, QuickenMortgage, Quicken Loans and WebTurboTax, among others, are trademarks and/or service marks of Intuit Inc. or one of its subsidiaries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.
With the direct-to-consumer lending model, Quicken Loans provides customers the speed, efficiency and convenience of Internet-based mortgage lending as well as the ability to work directly with an experienced lending team during every step of the process. The combination of cutting-edge technology and personalized service from mortgage professionals in the company's new 400+ seat state-of-the-art Web/Call Center facility gives consumers greater confidence as they make a critical financial decision.
"Our name change is part of Intuit's overall vision to provide consumers with a cohesive and comprehensive family of financial solutions," said Daniel Gilbert, CEO of Quicken Loans. "The new Quicken Loans name accurately reflects the company's aggressive plans to simplify, streamline, and make the entire process of getting a home loan a much better experience for consumers."
In addition to its new direct lending capabilities, Quicken Loans will continue to provide all of the same services offered by QuickenMortgage, including instant loan offers from multiple lenders, data on home buying and home ownership and tools to help the prospective homebuyer find affordable home loans.
"Quicken Loans combines online technology and personal service to make the home loan process more efficient, reducing the time and paperwork usually associated with closing a loan," added Carl Reese, vice president of Quicken Loans. "Our new direct lending business model provides consumers with the speed, efficiency and convenience of Internet-based mortgage lending as well as the ability to work directly with an experienced lending team during every step of the home loan process."
Quicken Loans uniquely combines cutting-edge technology and high touch personal service to give consumers a convenient one-stop home and mortgage shopping experience on the Internet. At Quicken Loans, consumers can compare a variety of home loan options and receive online pre-approvals based upon their personal financial criteria as well as track the status of their loan application and print loan documents directly from the site. More than 400 experienced loan professionals located in the Quicken Loans' state-of-the-art Web/Call Center work directly with consumers throughout the entire process, while the Web site educates and empowers consumers through timely interactive tools and information related to the home financing process. Quicken Loans is a wholly owned subsidiary of Intuit Inc.
Intuit, the Intuit logo, Quicken, QuickBooks, QuickBooks Pro, TurboTax, ProSeries, Pocket Quicken and InsureMarket, among others, are registered trademarks and/or registered service marks of Intuit Inc. or one of its subsidiaries. Quicken.com, QuickenStore, QuickenMortgage, Quicken Loans and WebTurboTax, among others, are trademarks and/or service marks of Intuit Inc. or one of its subsidiaries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.
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